Baby and Eve - Turnkey Natural Baby Skincare Brand For Sale

Why This Is Rare

Skip 2 years of groundwork.
Start selling month one.

Most skincare startups spend 12-18 months on formulation, branding, regulatory work, and website setup before making their first sale. Baby and Eve eliminates all of that. The formulas are perfected. The brand looks amazing. The Shopify storefront is live. Previous retail relationships provide a contact list for a new owner to approach.

Why is the founder selling?

Nenad Stepanovic

Founder, Baby and Eve & BrowsEyesLips

1

2013 - Moved to Canada

The founder immigrated to Canada and began developing natural skincare formulations based on family knowledge passed down through generations in Serbia.

2

2014 - Launched Baby and Eve

Built the brand from scratch - perfected formulations, designed packaging, and grew distribution to 150+ retail locations across Canada including Snuggle Bugz, TJ's Kids, and Well.ca.

3

2016 - Launched second brand

BrowsEyesLips production machine

In 2016, a new beauty trend was just starting to take off - microblading, the semi-permanent eyebrow tattooing technique. The founder saw it early, before it became one of the biggest beauty trends of the decade. Spotting a gap in aftercare for technicians, he launched BrowsEyesLips alongside Baby and Eve. BEL took off fast - the B2B model, manufacturing demands, and rapid global growth pulled in the founder's full attention, and it now supplies over 10,000 beauty studios across the USA and Canada.

Baby and Eve was set aside as the founder put full focus on BEL - no new product launches, no marketing push, no dedicated attention. The brand, formulations, and retail relationships stayed intact, but the growth engine was switched off. That's exactly why it's available today.

4

2020 - Built and sold Rapid Protectant

When COVID-19 hit, the founder built Rapid Protectant - a hand sanitizer brand that became one of the top-selling sanitizers on Amazon Canada. Acquired by DL Group in 2021.

5

2025 - New venture in Serbia

The founder launched Linky.rs, a booking platform in Serbia, and is splitting time between Canada and Serbia. BrowsEyesLips manufacturing continues in Canada and the founder remains based here. Baby and Eve - a proven, complete brand - is ready for a dedicated owner to give it full focus.

A brand built by someone who knows how to build brands. Baby and Eve reached 150+ retailers. BrowsEyesLips scaled to 10,000+ studios. The formulations, branding, and processes behind Baby and Eve reflect that same level of execution. Now it needs an owner who can give it full attention.

The Product Line

Four proven SKUs covering the core needs of baby skincare and maternal care. All products are ointment-based, sharing the same manufacturing process and equipment.

Everyday Bum Balm

Daily-use diaper cream for everyday protection. Gentle, natural formula that creates a breathable barrier while keeping baby's skin soft and moisturized. The go-to product for daily diaper changes.

Retail $20.00 CAD

Special Bum Balm

Intensive diaper cream for when baby needs extra care. A stronger formulation for irritated or sensitive skin. Parents reach for this when the everyday balm needs backup - and it delivers.

Retail $20.00 CAD

Calendula Plus

Head-to-toe moisturizing ointment for babies. A versatile, calendula-infused formula that works on dry patches, minor irritations, and everyday baby skin needs. One product, whole body coverage.

Retail $20.00 CAD

MummyTummy

Stretch mark cream for expecting and new mothers. This product extends the brand beyond baby care into the $4B+ maternal skincare market - a built-in expansion that comes with the acquisition.

Retail $20.00 CAD

Proven Retail Distribution

Baby and Eve was carried by 150+ retail locations across Canada, from Ontario's GTA to the West Coast. The product was proven in the market.

Previously Carried By

+ 150 baby & health food stores

Baby stores, health food stores, and independent retailers across Ontario and British Columbia. Previous retail relationships provide a starting point for outreach.

Retail

Baby stores and health food stores at 40% wholesale discount. Proven sell-through across 150+ locations.

Direct to Consumer

Full Shopify webstore ready to go. Full retail margin at $20/unit. DTC is the highest-margin channel.

Distributor

Previous distributor relationship established. Contact information included for a new owner to approach.

A Growing Market

The global baby skincare market is on a strong growth trajectory, and the natural and organic segment is growing fastest. Baby and Eve is positioned at the intersection of both trends.

Global Baby Skincare

$17.9B

2025 market size (USD) · Precedence Research

Projected by 2034

$31.1B

6.34% CAGR · Precedence Research

Canadian Market

$2.2B

CAD, baby care (2026) · Knowledge Sourcing Intelligence

Canada Births/Year

365K

2024, +3.7% YoY · Statistics Canada

Global Baby Skincare Market Projection

USD Billions, 2025-2034 (CAGR 6.34%)

Source: Precedence Research, 2025

Growth Rate by Segment

Annual CAGR - Natural/organic outpacing conventional

Sources: Knowledge Sourcing Intelligence, Transparency Market Research

31%

of parents buy almost exclusively organic baby care products

Statista, 2017

44%

of the 2024 baby skincare market is plant-based (botanical) formulations

Precedence Research

8.2%

annual growth in organic baby skincare - the fastest-growing sub-segment

Strategic Revenue Insights

Biggest Opportunity

Export to the United States

10x

larger market

Zero Tariffs Under CUSMA

Baby and Eve is 100% manufactured in Canada. Under the CUSMA/USMCA trade agreement, Canadian-made products cross the US border with zero customs duties - even after the 2025-2026 tariff changes. While competitors importing from China and overseas face steep tariffs, Baby and Eve enters the US market duty-free.

This is a significant competitive advantage. Many natural baby skincare products sold in the US are manufactured overseas. A "Made in Canada" product with zero tariff burden can compete on price while maintaining premium margins.

The US Opportunity

$35.2B

US baby personal care market (2025) - 10x Canada's market

0%

Customs duty on 100% Made in Canada products under CUSMA/USMCA

3.6M

Babies born in the US per year - massive addressable market

Ready channels: Amazon.com (largest baby product marketplace in the world), US baby retailers, health food chains, and DTC shipping to US customers directly from the Shopify store.

Few Industries Match
Skincare Margins

Low material costs, simple manufacturing, and premium retail pricing. Most businesses would kill for these unit economics.

Cost to Make vs. Retail Price

Raw Materials

$2.00

oils & butters

+

Packaging

$0.50

jar & label

=

Total Cost

$2.50

per unit

vs.

Retail Price

$20.00

direct to customer

Manufacturing cost depends on volume discounts when purchasing ingredients and packaging. At higher volumes, the per-unit cost drops even further.

Channel

Direct to Consumer

B2C

Customer pays $20.00

Your cost to make - $2.50

Your profit per unit $17.50

87.5% margin

cost

Sell 1,000 units online

$17,500 gross profit

Channel

Wholesale to Retailers

B2B

Retail price $20.00

Retailer pays (40% discount) $12.00

Your cost to make - $2.50

Your profit per unit $9.50

79.2% margin

cost

Sell 1,000 units to retailers

$9,500 gross profit

Monthly Revenue Potential

Based on a blended mix of DTC ($20) and wholesale ($12) sales

Units/Mo	Revenue	Profit/Mo	Profit/Yr
300	$4,800	$3,900	$46,800
500	$8,000	$6,500	$78,000
1,000	$16,000	$13,000	$156,000
5,000	$80,000	$67,500	$810,000

Assumes 50/50 DTC and wholesale mix. Average selling price: $16/unit. COGS: $2.50/unit. DTC-heavy mix produces higher margins.

Lean Manufacturing Footprint

The production process has been refined over years to deliver consistent, professional-grade results without the overhead of a large-scale operation. The real value is in the perfected formulations and manufacturing protocols - knowledge that took years to develop.

All production equipment is included in the asking price

Untapped Growth Channels

Baby and Eve was run as one of two brands by a solo founder. A dedicated operator with full focus has significant room to grow revenue beyond the proven baseline.

Amazon.ca + Amazon.com

Amazon US and Canada represent a massive untapped channel - the world's largest baby product marketplace. Competitors price similar calendula products at $35-$40, leaving significant pricing headroom for a new owner to capture.

Subscribe & Save

Diaper cream is a consumable - parents go through it fast. A subscription model on Shopify creates predictable recurring revenue with minimal effort.

Product Line Extension

The same ointment manufacturing process can produce baby wash, baby oil, and baby sunscreen. Four proven SKUs with a clear path to ten or more.

Maternal Care Market

MummyTummy stretch mark cream already targets expecting mothers. This opens the $4B+ maternal skincare market as a built-in second audience.

Everything You Need to Start

This is a turnkey acquisition. You receive every asset needed to manufacture, brand, and sell Baby and Eve products from day one.

Formulation & Manufacturing

Complete formulas for all 4 products
Manufacturing protocols and SOPs
Ingredient supplier contacts and relationships
Packaging supplier contacts and specs

Brand & Digital

Complete brand identity (logo, packaging design, print files)
Custom Shopify webstore - fully built, ready to sell
Domain: babyandeve.ca
Facebook page and Instagram account (@babyandeve)
CRM with retailer pipelines and contact data

Training & Support

60 days of founder training and transition support
Hands-on manufacturing training
Complete knowledge transfer on formulation techniques

Your Fast Start

Beyond the turnkey package, there are optional advantages that can get you manufacturing and selling within your first week.

Shared Manufacturing Facility

Option to share the founder's existing manufacturing space. Equipment is already in place. Share costs and minimize your startup investment.

Trained Manufacturing Employee

An existing trained employee who knows the products and process is available. Option to share the employee cost for a smooth, immediate start.

60-Day Training Period

Full hands-on training from the founder covering formulation, manufacturing, quality control, and business operations. Day one you are production-ready.

These are options, not requirements. You can manufacture independently from day one with the formulas and SOPs included in the acquisition. The shared facility and employee options are available to reduce your initial costs and risk.

Investment Opportunity

CAD $100,000

A complete, turnkey natural baby skincare brand with perfected formulations, proven retail traction, and everything you need to start selling on day one.

87.5%

DTC Gross Margin

Day 1

Production Ready

60 days

Founder Training

Inquire About This Opportunity

info@babyandeve.ca | 416.930.5566

Serious inquiries only. NDA available upon request.

Own a Skincare Brand

Skip 2 years of groundwork.
Start selling month one.

40 Years of Formulation Knowledge

The Product Line